We care what we put in our body, why not care what we put on it?
And just like waiting all winter for the first day of spring, our new line of upcycled T-shirts has officially launched! It has been so incredible through this entire process and we have embarked on a new journey we never even knew existed. I personally didn't even know about the world of natural dyes up until about a year ago, and I have been working in fashion for 10 years.
It's an incredible feeling when you start a project for no one else but yourself and when you put no financial pressure on the project is when a true idea shines through. Since our line of mass produced clothing, Bohemian Bones, we have really taken a look at the fashion industry as a whole and have been planning for the past 3 years how to help the earth instead of continually hurting it.
Then last year while I was shopping around for my business partner's birthday gift, I happened upon a little art studio in Silver Lake that was offering art classes. Immediately excited about purchasing us an art class for her birthday, I perused the calendar of classes and had a surge of light race through me when I happened upon the natural fabric dyeing course they were offering. Natural. Fabric. Dyeing.
We had been using RIT and other synthetic dyes ourselves for years in all of our collections, and had never even considered natural plants as dyeing alternatives. Why have we not been taught about these before?! Why were synthetic dyes ever even created?! What has happened to the fashion industry in the past 100 years? The fashion industry is the 2nd largest polluting industry only behind oil and gas.
After extensive research of what is missing in the eco fashion market and what is polluting our planet the most, we have decided to not even make new garments as of now because there are SO many garments already made on this planet that people have thrown away or are trying to get rid of, so it is our goal to save all of those thrown away T-shirts in order for them to never even make it to a landfill.
We are sourcing old, beat up, vintage T-shirts and stripping them of their chemical dyes and waxes then overdyeing them with all natural plants. We are keeping the shirt alive and giving it a story for you to tell. We need to bring awareness to the life of a garment and pay attention to what goods we are purchasing. Are you helping the future? Are you wearing something that will benefit your skin instead of hurting it? This is just the tip of the iceberg for us, and we are doing this strictly as a project of love and we will never deter from these beliefs.
Thank you for caring and thank you for listening. Please write me an email if you have further dialogue on this topic and help us spread the word!
You can find the full campaign under the 'Rituals' tab on our website.
Our T-shirts have a story, and you have the voice.